Urgo Polska: retainer

Context and business problem

Urgo Polska distributes pharmaceutical products, including Alugastrin. They needed ongoing support across UX, technology and marketing rather than a single project, so we work on a monthly retainer.

Constraints

• A retainer: work is planned month by month, so priorities have to be clear.
• A regulated, pharma-related category, where marketing communication has to stay careful and accurate.

My role and key decisions

• UX, technology and marketing advice for the client
• Working on the account with two MyFlow team members

1. Analytics

We set up the analytics.

Decision: measurement before optimisation.

Why: without reliable data there is no way to judge what the campaigns and site changes deliver.

2. Site ready for search

We prepared the site (alugastrin.pl) for a search campaign. It covered landing pages, tracking and analytics, page speed and content.

Where AI fits

I use AI for faster analysis and content drafts; recommendations are checked against the analytics data and reviewed with the client.

Solution

• An analytics setup the client can rely on
• alugastrin.pl prepared for a search campaign

Outcome and impact

• Analytics set up and a site ready for a search campaign.
• No outcome metrics to publish.

What I learned and what’s next

• On a retainer, the most valuable thing I bring is prioritising: choosing each month the one change that moves the needle.